> Managers / employees blogs
Can blogging boost IBM's revenues and reduce layoffs ? Silicon Watcher article from Affordance.info
> "Blogging has provided me with recognition within the company, and outside" Catherine Helzerman, IBM [see her blog]
> Sun 2 000 corporate bloggers : "Integrating employee voices into its marketing strategy, Sun Microsystems increases its corporate blogging activity" [read the news in PR Machine blog]
> "My hat is off to Apple" Robert Scoble, Microsoft [in his blog, scoblizer]
> " Like many other companies, we believe that blogs have the potential to become powerful communications tools. We have created this community to give our consultants the opportunity to participate in the blogosphere, to listen to and learn from our audiences, and to contribute their own vast insight and experience on topics related to our industry. " "About this blog", on the Hill & Knowlton's professional blogging community (found on BloggingPlanet)
> "We believe there is scope – even if limited – for using corporate blogs. For example, a company could keep a customer relationship blog as a forum for discussing products. CEO blogs can be used as an instrument for business agenda-setting or image-building." from the report "blogs: the new magic formula for corporate communication" [download PDF] by Deutsche Bank Research, Think Tank (found on PR Toughts).
> "In a very short time, the blogging phenomenon has drastically altered the landscape and challenged traditional tenets about the control of messaging by corporations, the media, the government, marketers and company stakeholders." from Edelman/Intelliseek "Trust Media, How Real People Are fFinally Being Heard" [download PDF] (from Olivier, Affordance.info)
> Theme / lobby
To put a theme on the political agenda, know the temperature, the opinion, discuss with customers, experts. Lobby & event : example of a blog about the LOLF (French Finance Law Project) where Steria taking part.
> PR
see : RUmeur Publique, PR Machine
> eCommerce
see LaFraise
> Events
Convention, seminar
See : marcop, Apple Expo
> Internal
see : Padawan (Cap Gemini Webmaster) for rebranding weblog
> 4 reasons why large corporation should blog, [ QuickTime 5,2 Mo] by Loïc Le Meur. See the note and transcript.
Recent Comments